Optimum Printing

book_moneyEveryone wants to get the most for their money, and one way to do that is by having an efficient page count for your book.  Rick Hanaway, our Seattle based sales representative, points out that “efficient page counts can make a book with more pages actually LESS expensive.  [For] example, 480 [pages] is perfect for our Timson presses.  Running fewer pages, 476 or 472 or maybe even 464, may be MORE expensive.”

How can printing more actually save you money?  Specific page counts allow us to use our machines to their fullest capabilities.  By having a page for a book in every row/column of the sheet, we run less waste, saving us money, and, in turn, saving you money.  Our Estimating Supervisor Angie Brasel explains the idea of optimum printing further:

“For our 6 x 9 four color web the ideal page counts would be divisible by 32, and for the 8-1/2 x 10-7/8 web… page counts divisible by 8 would be preferred; otherwise we end up running miscellaneous (“odd ball”) forms on the sheetfed presses which adds additional costs…”

It’s important to understand optimum page numbers when printing a book.  Discuss optimum page numbers with your sales, estimating, and customer service representatives.  They will work with you to get the most efficient run, saving you time and money.

In Appreciation

We are delighted to serve our customers to the best of our abilities.  It is always a treat, then, when we are offered a gift of gratitude from a customer.  Two customers, both through Lemniscaat Publishers, recently expressed their gratitude through autographed copies of their books, which our sales representative, Rodger Beyer, who worked with both jobs, graciously accepted at a dinner hosted by Lemniscaat in June.

The Tiny Mouse by Janis Ian was one of the books we received with both her signature and the signatures of the The Tiny Mouseillustrators Ingrid and Dieter Schuber.  This is Ian’s first children’s book, and includes an accompanying CD of Ian singing The Tiny Mouse.  Also included is sheet music and an instrumental accompaniment for children to sing and perform The Tiny Mouse for themselves.

Jumping Penguins, written by Jesse Goossens and illustrated by Marije Tolman, is another autographed book we received reflecting on the dedication to quality that we show to all of our customers.  Jumping Penguins is filled with  fun and quirky facts about animals, like “a sloth moves so slowly that green algae Jumping Penguinsgrows in his fur.”  The illustrations add to the fascinating facts with their lively colors and animated expressions.

The release of The Tiny Mouse and Jumping Penguins is a bit of a fresh experience for Lemniscaat.  Rodger pointed out that these titles will the first of their publications to be “released primarily to the US market…;” whereas, traditionally, Lemniscaat, being located in Holland, focuses more so on the European market.  “They are very happy,” Rodger notes when asked about the working with Lemniscaat in their continued growth in the US market.

Receiving such gifts of gratitude from our customers is a special treat for us at Worzalla.  We are honored that our work is recognized and so appreciated.  In response, we continue to work so that each and every one of our customers receive the same quality work that we have come to be known for.  To each of our customers, we say thank you and that we are proud to provide such satisfactory service for all your printing needs.

Additional sources:


Feasting in Good Company

Worzalla, like any close-knit community, loves to come together and celebrate the summer sun.  Thursday, July 11th,was our annual Employee Picnic where Worzalla employees could enjoy one another’s company over plates 069of deliciously prepared foods, such as brats, burgers, and hot dogs, with a slew of complementing sides.

Our Leadership team was working hard to dish up the feast as employees lined up along the tables.  They started grilling mid-morning and served up a storm until everyone had been properly fed.

On top on delicious food and good company, employees had a chance to enter to win some door prizes.  The door prizes included a Char Broil Grill, a Zero Gravity Relaxer Chair, and a fishing pole and tackle.


Community is important to us at Worzalla.  It helps keeps us focused on the bigger picture: that we are all a part of the process of sharing the joy that comes from reading.  It is refreshing to gather together and share in stories that recall this fact.  It’s our passion, and we love to share this passion for books and reading with one another and with out customers.

Our Commitment to Community

Community involvement is important to us at Worzalla.  Although our business and the shipments of the books we print span from the Atlantic to the Pacific, we remain committed to the community we call home.

Our involvement within the Stevens Point community is broad, but our main focus is to promote reading.  We have been hugely involved in founding and giving continued support and promotion to the Stevens Point community Reading first blogReading First program, which started back in 2000-2001.

Reading First promotes reading aloud as a family for 20 minutes each day.  Reading aloud is a simple way to increase knowledge and creativity in children, and doing so as a family helps to create an environment of growth and understanding.  Every year Worzalla helps to choose books for summer and winter reading opportunities.  300 to 500 featured “community reading books” are given out to families with young children.  Lucy Cousins’s Maisy Makes Lemonade and Gary Paulson’s Lawn Boy are the featured books for this summer (2013).


Tom Pease Concert July 9th 2013; Pfiffner Park

On top of free books, the Reading First program also sponsors free events such as The Soup-er Bowl each February, where families can come and have a free soup dinner and watch a movie, and free concerts, such as the Tom Pease Concert that was held in Steven Point’s Pfiffner Park on Tuesday, July 9th.

Reading First also makes appearances at other local/community events such as the river front Art in the Park and the June Dairy Days.

Reading is something to be enjoyed by all ages, and we are proud to help sponsor Reading First as a program that promotes reading, especially for young children and families.

For more information on the Reading First program please contact Cheri Karch at ckarch@Worzalla.com or 715-344-9600 x200.

Other local/ community organizations that Worzalla is proud to support:
Junior Achievements
Wisconsin State Historical Society
United Way of Portage County
Portage County Literacy Council
University of Wisconsin- Stevens Point Cornerstone Press

A Home Run for Reading

Summer is the season of baseball, and fans at the San Francisco Giants/ Los Angeles Dodgers game Saturday, July 6th, at AT&T Park in San FranciscoNightB4Baseball received an extra special treat.  10,000 copies of David Schnell’s The Night Before Baseball at the Park by the Bay were given away to promote reading.

Worzalla stands behind all those who make an effort to promote reading, and we were honored to be the printer of The Night Before Baseball knowing that 10,000 of the copies were being given out in an effort to spread the joy found in families reading together.

For the fans who received a copy, congratulations and we hope that you will use it in promoting both the love of reading and the love of baseball.  For the fans that did not receive the free copies, additional copies are available for purchase in the Giant’s Dugout Store or online.

Happy Reading!

Additional sources:




Celebrating Service

At Worzalla we are proud to show our support for the men and women who serve in our armed forces. This week, in honor of Independence Day, we are looking at the We Serve Too!  children’s books written by Kathleen Edick and Paula J. Johnson and published by Wee the People Publishing.

010Inspired from their own experiences of having family members who serve, Kathleen and Paula wrote the We Serve Too!  books to honor the families, especially the children in those families, whose sacrifices at home are not often remembered.   

Cindy Maher is the CSR for We Serve Too!  Working on this job has been especially unique for Cindy, as she has had a son in the service.  “I had never seen anyone deal with this particular issue,” she said of the way the books were focused on children, not adults.  The books work to “empower children,” as Cindy saw it, [they] “gave the children something to do… for themselves as well as service members.”  

Even the structure of the books work to empower the kids who read them.  The in-sheet of each book holds the quote011 by Patrick Henry, “The battle does not belong to the strong alone, but to the vigilant, the active, and the brave”- words that include children and adults alike in the actions of service.  Likewise, in We Serve Too! : The Homecoming Box an activity guide showing children how to create their own “homecoming box” was included in the back of each book. 

The We Serve Too! books are an opportunity for kids to relate to a situation that they may be going through themselves.   Having the opportunity to print such empowering and inspirational books is an honor to us at Worzalla. 

Visit https://www.weservetoo.com/ for more information on the We Serve Too! books and resources.

From all of us at Worzalla, have a happy Independence Day!

To hear We Serve Too! read by author Kathleen Edick click here:  http://youtu.be/jj_JdmrRdt8

Other Related content: