Jessica Lange and A Little Bird

Jessica Lange and A Little Bird

Jessica Lange may be known for her roles in King KongTootsie, and American Horror Story, among others, but this autumn she will be introduced in a different sort of role: children’s author. Lange, along with Print Buyer John Donnelly and Design Manager Dawn Adams of Sourcebooks, the publisher of her work, visited Worzalla on Friday, August 16th to do a press OK Little_Bird_bookon her book, It’s About a Little Bird.

The story revolves around two little girls who discover a beautiful bird cage while visiting their grandmother’s farm, and the story of the little bird that lived in it.  Adding to the story are beautifully colored photographs.  Our Customer Service Representatives Shasta Grosbier and Kathy Ladwig noted that “The images in the book are photos she (Jessica Lange) took of her granddaughters.  Ms. Lange hand-tinted the photos….”  Lange shot the original photographs in black-and-white and hand colored them using photographic oil paints to add the vibrant colors.  The process of painting black and white photos is almost as old as the medium of photography itself.

Everyone who worked with Lange during the OK found her to be very “down to earth” and wonderful to work with. Press Room Manager Chet Plaski commented, “She was very open to suggestions on color adjustments to achieve the results she wanted.” The trust she put in our printing capabilities was very encouraging.

Lange and her publisher had chosen Worzalla to print It’s About a Little Bird because of another book we had printed, Kitten’s First Full Moon by Kevin Henkes. They were impressed by the quality job we did on the Henkes book and decided that Worzalla was the printer to go to. We are honored for the opportunity to print such a beautiful book, and we hope for many more such opportunities in the future.

Related articles
http://artsbeat.blogs.nytimes.com/2012/09/11/childrens-book-coming-from-jessica-lange/?_r=0

The Cat’s Pajamas: Lil Bub’s Lil Book

We invest time and effort equally and earnestly with each of our customers, even when our customers are of the… non-human variety.  Lil Bub is of just that sort.

lil-bub-bookLil Bub is a little cat that has written a little book: Lil Bub’s Lil Book.  Pictures that depict each of Lil Bub’s adventures, from travel in outer space to picnicking with her friend Smoosh, are narrated by Lil Bub and give an insightful perspective to to the life of one exceptional little cat.  It’s witty and adorable, if not entirely true.

Of course the story of Lil Bub is not little.  In fact she is using her fame in big ways.  As Lil Bub’s caretaker and housemate, Mike, says in the book’s introduction “She has made it her priority to raise money for animal charities and to spread awareness about spaying, neutering, and rescuing and adopting pets.”  Her rise to fame was not just aimed at social media fandoms, but at relaying a deeper message with bigger meaning.

Lil Bub is not only small, having been born with extreme dwarfism, but has multiple other special needs including having a shortened lower jaw and no teeth.  Yet her enthusiasm astounds and encourages those who know her.  Her fame has not only elated the cat-lovers of the world, but encouraged all her fans to learn to appreciate the differences that make everyone unique, which is something we  value highly at Worzalla.

Lil Bub’s Lil Book is published by Gotham Books, an imprint of Penguin Group.

Read Lil Bub’s bio here.

Digital Dynamics

Worzalla is working with the modern demands of the printed world through our digital printing options.  Why is having a printer who offers digital advantageous with today’s marketing platforms?  The following four points explain why digital printing makes for an efficient option when it comes to getting your product on the market.

1.  Trickle Inventory

Some products are not needed in mass quantities, but may be needed continuously over a period of time.  This is where  trickle inventory comes in.  Trickle inventory is getting multiple smaller orders that can be used more efficiently at the moments they are needed.  Backlist titles are often run digitally as it is more cost effective in the supply-and-demand chain.

2. Customization and Personalized Products 

With digital printing, products can be customized/personalized to fit the customer’s needs.  This can be for an entire order or just for static portions of an order.  The customer can focus his or her products more effectively by getting the exact product that he or she needs.  A customized/personalized product makes reaching the broader range of more individualized audiences that is becoming the norm possible.

3. Marketing Made Simpler

Having the option of doing smaller runs with more personalized options allows for new marketing options.  Having a small run done for a book promo or signing is a great way to test out the design of your book on your audiences.  This is a wonderfully efficient  way of receiving feedback.  For example, one customer of ours was at a book release and noticed how people would walk up to one of his tables, look at the book, and put it back.  He realized that the design of the cover was creating a bit of confusion.  It was very similar to a book he had previously had published and people were mistaking the new release for the previous one.  A quick design modification made for less confusion and better marketing.

4. Same Quality and Options

Our digital solutions offers all the advantages of printing digital offers, and includes the option of printing hardcover books. Adhesive binding on all our digital runs makes for an additional economic advantage when it comes to digitally printing with Worzalla.  And, of course, all our digital runs are guaranteed to be of the same quality that has come to be expected of us.

Working with today’s printing trends, rather than against them, Worzalla is dedicated to fast, quality digital printing with long run options.  Contact us for further information on how our digital printing department can help you market your products more efficiently.

Worzalla and The Wimpy Kid

“…this is a JOURNAL, not a diary….”

So began Jeff Kinney’s Wimpy Kid series and for eight years we at Worzalla have been printing and shipping these enjoyable books, with the deep appreciation for the honor and privilege of being able to print such a series. Every year we wait in anticipation for the next title, looking forward to the new adventure Kinney is bound to take us and the rest of his readers on.

Most of us can recall our middle school years, memories both good and bad. Because of this, we hold the diary…er… journal of Greg Heffley dear to our hearts. At Worzalla, we also hold dear the recollections of how this series has brought us together Greg Heffleyas a company. “Everyone’s got a story from the Diary of a Wimpy Kid job,” our customer service representative, Cindy Maher, recollects. The series has touched our lives, both by the words on the page and by the people we work with, including Jeff Kinney, himself, and his publisher, Amulet Books (an imprint of ABRAMS Books).

Tim Schweers, the customer service representative for the series, was good enough to share a little bit of what it’s been like working on the Wimpy Kid series: “It started… very quiet.” But it was clear that a couple months after the initial 24,150 print run that this book was going places. Beginning in April 2007, a new run had to be done every month: 15,000; 20,000; 25,000. Every month it increased. In Tim’s words, “it became a tidal wave,” and the wave is still rising. To date, Worzalla has printed 75 million copies and we look forward to printing many, many more.

Jeff Kinney is currently finishing the 8th book in the series, Hard Luck, which will be released November 2013.  Pre-order Diary of a Wimpy Kid: Hard Luck here.